Atelier · Since 2014
A history built from field work.
Not a brand legend, but a sequence of decisions, people, and projects that produced today's operating model.
Continuity
Local presence becomes a system only over time.
We keep not only photographs, but decision logs, supplier lessons, route timings, and production notes. These materials make the next project calmer and more precise.
Practice in numbers
Experience you can see in the archive.
At the beginning
Svetlana Skorikova founded ASI PRIME.
From the outset, the work followed one simple principle: the client needs one local partner who stays inside the brief from the first conversation to the final report. Today, that principle is embedded in the methodology of the whole team.
Conversation
Working and travelling in China
In the Laowaicast episode “VIP Tourism: Svetlana Skorikova”, Svetlana discusses cultural nuance, logistics, challenges, and unexpected successes in tailored travel across China.
Laowaicast · 21 July 2026 · 37 min · in RussianListen on LaowaicastLocal practice begins
ASI PRIME establishes an operational base in China and begins building projects around one accountable project lead.
Events and business programmes
Conferences, exhibition work, private dinners, and business missions are added to travel design.
Remote production
Processes are rebuilt around transparent scope, daily control, and remote decision-making.
One project editorial team
Producers, travel designers, interpreters, and local curators unite in one delivery model.
ASI PRIME
The practice gains a unified brand and a public knowledge system for clients, partners, and teams.
Next chapter
Experience matters when it can be passed to the team.
So the story continues in methodology: a clear brief, reality checks, one decision owner, and an honest close-out.
View the method