Closed gala for a global automotive brand

Events · Shanghai · 2024

Closed gala for a global automotive brand

A private dinner in a historic Art Deco hall with a staged vehicle reveal and a single, controlled guest journey.

Project anatomy

Objective, response, validation.

01 · Objective

Combine an intimate gala format with a product reveal — without overt branding or décor competing with the car.

02 · Response

One table for 30 guests, restrained florals, pinpoint lighting, and a dedicated reveal stage with a mapped guest journey.

03 · Validation

Service, lighting, stage timing, and guest routing were verified on site; final NPS — 94/100 per the client report. Metric publication subject to permission.

30seats at one table
94/100final NPS
03Guest journey
04Art Deco venue
Service, lighting, stage timing, and guest routing were verified on site; final NPS — 94/100 per the client report. Metric publication subject to permission.

Project validation · ASI PRIME

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