Watch collection premiere

Events · Shanghai · Archive

Watch collection premiere

An intimate watch collection premiere in a historic industrial space with precise object lighting.

Project anatomy

Objective, response, validation.

01 · Objective

Create conditions for close engagement with the collection, private viewings, and media capture.

02 · Response

A central vitrine, controlled macro light, sequential viewing sessions, and a separate press flow.

03 · Validation

Object security, colour temperature, glare, photo positions, and collection handover by inventory were verified.

01Private viewing
02Object security
03Macro lighting
04Press flow
Object security, colour temperature, glare, photo positions, and collection handover by inventory were verified.

Project validation · ASI PRIME

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